If you haven’t read my previous blog post on how I’ve used Pinterest to generate steady traffic to my website, you can check it out here. That post has been gaining a lot of traction—so I thought it would be helpful to expand on it and walk you through some of the actual tools and steps I use to make Pinterest work for my business.

Whether you’re a digital creator, service provider, coach, or small business owner, Pinterest can be a game-changer when it comes to getting your content, products, and services in front of the right audience. Unlike social platforms where your content disappears within 24 hours, pins can drive traffic to your site for months—even years.

Let’s dive into how I’ve built a strategy around Pinterest that consistently supports my website traffic and digital product sales.

1. Start with a Clear Goal

Before you start pinning, you need to know exactly what you want Pinterest to do for you.

For me, the goal was twofold:

• Drive traffic to my wellness retreat website
• Increase visibility and sales of my digital wellness products (think: downloadable guides, journals, nutrition & fitness programs, and more)

When you’re clear on your goal, it’s easier to create a focused Pinterest strategy. Pinterest lets you get very niche-specific, which is exactly what you want. You’re not trying to reach everyone—you’re trying to reach the right people who are actively searching for what you offer.

So, what’s your goal? Is it to grow your email list, increase blog traffic, book more clients, or sell digital products? Get crystal clear, because everything else flows from there.

P.S. Set up a Pinterest Business Account to be able to link to your offers (it’s free).

2. Build the Right System

I’ve said this in my other Pinterest post but Pinterest isn’t just about pretty pictures. It’s a traffic tool—so this is a system that leads visitors somewhere valuable.

Think about what you’re linking your pins to:

• Are you sending people to blog posts with helpful content?
• Do you have landing pages for freebies or digital downloads?
• Are there product or service pages on your website that are built to convert?

No matter where you send someone, make sure it’s a place that aligns with your Pinterest goal and provides real value. Your pin should catch attention, and your link destination should deliver.

If you’re looking for assistance with Pinterest, getting set up, and understanding all of the details, check out Pinterest Prosperity. I used it as my initial guide and couldn’t be happier.

💡 Pro tip: Think of Pinterest as the top of your funnel. Give people a reason to click, then a reason to stay.

3. Know Your Offers

You don’t need a massive digital product library to get started. In fact, starting small is smart.

Maybe you have a business blueprint, a wellness journal, a simple workout guide, or a financial goal planner. Great—launch with that. You can always add, modify, or expand over time based on what works.

Take time to develop a product or service that solves a real problem for your ideal customer. And keep it aligned with the kind of content you’re pinning. This helps create a seamless experience for your audience.

4. Choose Where to Host Your Products

One of the questions I get often is: Where do you actually host your digital products?

I personally use stan.store, and I love how versatile it is. I can easily host digital downloads, webinars, mini-courses, links to coaching services, and more—all in one place. It’s clean, professional, and super easy to set up. Plus, it integrates nicely with other tools and platforms.

Whether you go with Stan, Etsy, Podia, ThriveCart, or something else, the key is to have a simple and reliable setup where your products are easy to buy and deliver.

If you’re curious about Stan, you can try their 14-day free trial and test it out for yourself.

5. Design Engaging Pins and Try Different Strategies

Your pins are your storefront—make them count. I use Canva to design all of mine, and I stick with clean layouts, bold text, and branded colors that are consistent across my content.

But here’s the important part: test different pin styles.

• Create pins with just a title
• Use list-style pins (e.g., “5 Ways to Kickstart Your Wellness Routine”)
• Try pins with quotes, infographics, or benefits
• Look at what’s performing well in your niche and use that as inspiration

Pinterest loves fresh pins, so don’t be afraid to mix things up and post regularly. Pinning consistently is more important than pinning perfectly.

6. Stop Overthinking and Just Get Started

One of the biggest mistakes I see (and yes, I’ve done it too) is delaying launch after launch while waiting for everything to be perfect.

But here’s the truth: someone, somewhere needs what you’re offering—right now.

If you wait until it’s perfect, it may never get out there. Done is better than perfect. You can always go back and tweak your strategy, refine your product, or update your landing page. But if you never launch, you’ll never know what’s possible.

So don’t delay. Put your product or service out into the world and let Pinterest help people find it.

Bonus Tip: Don’t add pins that aren’t leading to your product, website or service. Enable the consumer to take advantage of your offer in some way.

Get Pinning!

Pinterest is a powerful tool to drive targeted traffic and increase digital product sales. But it works best when you treat it as part of a larger system. Set your goal, build your content and offers around that goal, and stay consistent.

With the right tools—like Canva for design, Stan Store for hosting, and a little strategy—you can start turning pins into clicks and clicks into customers.

If you’re looking for a complete program to guide you every step of the way, check out Pinterest Prosperity. It’s not my program but I like to give credit where credit is due. This is the program that I purchased and helped me get set up (every detail is covered).

If you’re ready to take action, start by creating just one pin today that links to your best piece of content or your favorite digital product. You never know what a single pin could lead to.